escape competition through authenticity....
Cycling, the grappling arts, dogs, and music/stereos have pretty much all that I've been interested in my entire life. After a cycling accident and subsequent loss of my job and business building pool tables I decided to forget that heavy stuff and start something I'm more interested in.
I started building racks around 2015 as I wanted a rack for my own system. I saw some ok looking racks out there but nothing that looked like what I wanted. I didn't want something counter-intuitive to musicality, no mid grade steel, no plywood, no aluminum......I showed mine online and quickly received a couple of orders and my first real dealer. I started doing all the audio shows that year and things grew from there.
In 2018, I took custody of my son and relocated from downtown Toronto to Waterloo, ON. Since I didn't need a showroom, it didn't really matter where I had my shop. Waterloo was much cheaper and the cycling was/is much better.
During the pandemic, fearing that business was going to withdraw to less favourable avenues, I begin making my analogue enhancers again, I had stopped making them in order to concentrate on racks. Adding them back into my arsenal of products was a good idea. I continue to get to build awesome racks and test new and crazy beautiful woods every week. Massif is a fun company to run and I intend on doing it until its ceases being so. Thanks for visiting my site.